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Do you know what produsage means? It is not a really common word for people. In the online network participants are not simply as passive consumer, but active users. Produsage occupy as users and producer, since people are like something that active than passive nowadays. The example for produsage is participants in YouTube, Wikipedia, and Second Life.

For a website like YouTube, consumer be able to upload their own video, which sometimes result a bad impact. “Because YouTube is fed by anyone with a video camera or camera phone, the people in the video – the subject of the clip – can just easily be unknown as famous”, Paul Levinson. Some of them use YouTube to make them as famous, meanwhile there are some of them upload it for their satisfaction. On the other hand, if you uploaded your video in good purpose, it also could end in a good result. People could like you, and you can be famous. For instance Justin Bieber, he was started his carrier by uploading his video to YouTube, and many people like his voice. Eventually, Scooter Braun were seen his video and attracted to his talent. He arranged for him to meet Usher. Bieber now becomes world famous singer only because he uploaded his video in YouTube.

If you go to www.YouTube.com and find your favorite singer, you can find another link, which actually is not your singer. People uploaded their own video singing his or her song. I am not a person who dislikes those habits because people have their own right to do so. Sometimes I found a video that much better than the actual one. I found this video in YouTube, they are covering Lady Gaga song (Just Dance), I like their voice more that Lady Gaga. Approximately 350,000 YouTube visitors have watched this video.

However, sometimes they use it to tease the singer or discriminated others that is what I c alled immoral. If you see in this video, this girl covering Spice Girl (Move Over), she mentions her friends and she discriminated her friends. Well, actually she is one of Indonesian famous actress. She became a really big issue, regarding this video. Her image became really bad in Indonesia. She uploaded this video by herself to YouTube. Some people said she is depressed while another said she is near to crazy. Her image before she uploaded this video was a very sweet and nice girl, since she always act as good girl in her movie. So we have to be careful with what we put in YouTube or any other online network, because sometimes it could result a bad impact!